The holiday season is upon us, and it is time to think about what beverages to stock up on and showcase at your store to make gift-giving seamless for your customers. Whether the gift is for a party host, co-worker, friend, or family, we’ve been paying attention to the most popular trends, and here’s what you need to know in order to stay competitive this season.

BevAlcInsights by Drizly forecasted this season’s top alcohol gifts based on 2022 sales and gifting trends in their recent article, “2022 Holiday Gift Guide for Retailers”. The report encourages retailers to stock up on luxury beverages such as champagne, premium red wine, and high-end spirits.

Based on Drizly’s 16% increase in the average unit price of gift orders from 2021 to 2022, Drizly’s head of consumer insights, Liz Paquette, anticipates that consumers will spend even more this year. Forbes reported on the increase of luxury beverage sales in their recent article, “Drinkers Continue To Spend As Sales Of Luxury Booze Grows 23%. But Is It The Category Recession Proof?”. The answer, for the foreseeable future, is yes, as luxury spirits continue to thrive, the most noteworthy being tequila and American whiskey.

This data comes as no surprise since the holiday spirit boosts consumers’ tendency to splurge when purchasing special gifts, but it is also important to recognize diverse budgets in order to maximize consumer sales.