Customer Service and Consumer Habits For Retailers

Premiumization Levels Off In The Face of Inflation

A recent BevAlc Insights (by Drizly) report comments on the “premiumization trend” that surfaced during the pandemic, referring to when “consumers were trading up to higher-priced products across the beverage alcohol spectrum”, a trend that lasted well into the past year. As nights at home became standard during the pandemic, many upgraded their typical selections at the liquor store or online ordering platform to treat themselves.

To read the full article – check out The Advisor Magazine – Issue 29.

 

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