December is here, which means that shoppers are out in full force seeking the perfect holiday gift for everyone on their list. Alcohol remains a popular go-to gift, but what will consumers purchase this year? BevAlcInsights by Drizly has taken the guesswork out for retailers by issuing their 2023 Holiday Gift Guide, which provides insight on what categories and brands retailers should enhance in their inventory based on 2023 sales and 2022 gifting trends – critical data for businesses to make the busiest time of year a success.

Spirits reached new heights during the 2022 holiday season, with bourbon, Scotch whisky, and reposado tequila topping the charts for gifting purchases; wine (Champagne and red varietals) was a close second. It seems that despite the current economic climate, the holidays still remain a time when consumers splurge more than they might otherwise, with premium products being high in demand.