It’s widely known that the younger generations are drinking less alcohol, opting more for no and low-alcohol options than their elders. With health and wellness being at the forefront of this movement, liquor store shelves continue to adorn and multiply the products available for sober shoppers, including non-alcoholic beer and other canned beverages, no and low-alcohol wine, as well as a growing amount of no and low-alcohol options within the hard liquor category. There’s even a new bottle shop, Dray Drinks, in Boston’s South End that features only non-alcoholic beverages, demonstrating a real interest in the sober lifestyle. Retailers are following what’s trending and offering more non-alcoholic products in their stores than ever before.