According to the 21st Century Alcohol Retail Reform Committee, voting YES on Question #3 will allow for the safe and convenient expansion of alcohol sales. Question #3 will:

1. Promote Consumer Convenience 

Progressively increase the number of allowed beer and wine licenses from 9 to 18, minus any full liquor licenses owned. The number of full liquor licenses will be set at 7.

2. Promote Public Safety

Prohibit self-checkout of alcohol and change the fine for selling to a minor applicable to gross sales rather than just for alcohol.

3. Promote Tourism

Allowing valid out-of-state IDs to be relied upon by a retailer will increase access to alcohol in a reasonable and responsible way.

There are many ways you can help promote the Vote YES campaign, including making a donation to the “21st Century Alcohol Retail Reform Committee”; adding the “Vote Yes on 3” logo to the end of your email signature, your store newsletters, and/or website (by copying & pasting the logo); placing “Vote Yes on 3” signs in your store’s window, etc.

To learn more about what you can do to support this campaign, please visit:

https://www.masspack.org/Ballot-Initiative

A highly anticipated debate in Massachusetts is preparing to finalize a decision on November 8, 2022, after votes are made on ballot question #3.

Ballot question #3 concerns off-premise alcoholic beverage retailers and the number of licenses that an entity is allowed to hold. Voting YES will allow entities to ultimately hold eighteen beer and wine licenses, an increase from the nine currently allowed. (This increase will be gradual.) Voting YES will also decrease the number of full liquor licenses from nine to seven. Ultimately, a YES vote will help restore balance in the off-premise retail industry.

Voting YES on ballot question #3 will not only support consumer demand and promote equal opportunity for all retailers, but it will also help save local businesses by preventing big corporations from dominating the market. Voting YES will further assist local businesses and better public safety by prohibiting self-checkout of alcoholic beverages and establishing a fine for selling to a minor applicable to the total amount of purchases, rather than just for the alcohol purchased.

Voting YES will aid in expanding tourism and increasing the customer base in Massachusetts to allow retailers to accept out-of-state IDs, as we are currently the only state that does not force retailers to reasonably rely on valid out-of-state IDs.

Liquor License Advisor encourages you to vote YES to not only support local business but also to increase the demand for your license, as well as increase the return on your investment over time. We support our clients and business models that we’ve helped establish over the years, and it’s important to us that you are successful. Reach out to us any time with questions. We’re here for you.

A recent bevalcinsights.com report featuring “Drizly’s Top Predictions for Summer 2022 Sales” provides some great insight as to what consumers plan to drink this summer as temperatures – and travel – heats up. This summer, recovering retailers can capitalize on consumer preferences and their desire to experience the local flavor after being homebound for summers’ past. It’s no surprise that people generally reach for more refreshing beverages during the hot summer months; however, as beverage trends have shifted, what refreshing beverages people will reach for is the key question this summer.

According to Drizly’s report, white wine and light lagers have experienced more popularity than usual this year, which suggests that this popularity will only increase during the summer months.

Ready-to-drink (RTD) cocktails continue to enjoy massive popularity, and it seems that they may replace hard seltzers as the #1 go-to for summer celebrations. One reason why RTD are gaining popularity may be because people are considering more what they are putting into their bodies, opting for more natural choices. Liz Paquette, Drizly’s head of consumer insights, notes that, “The RTD category continues to grow and gain awareness among consumers. Consumers are becoming more educated on what is in the drinks they are choosing – like vodka-based cocktails versus malt-based seltzers – as well as seeking new flavor innovation.”

As red wine has recently increased in popularity, especially amongst younger consumers, white wine may also increase in popularity this summer, as it has increased in shares since 2021, and wine lovers may opt for the cooler, more refreshing wine option during the summer months.

A Home Rule Petition was filed on April 1, 2022 regarding the allocation of liquor licenses in the City of Boston, as supporters of the petition argue that there is a disproportionate distribution of liquor licenses across the city and that “the well-documented racial wealth gap in Boston shows that it is crucial for MWBE’s [Minority/Women-Owned Business Enterprises] to have equitable access to liquor licenses in order to advance economic equity”.

The petition requests that 200 non-transferable licenses (meaning that if the business closes, the license would go back to the city) over a three-year period be distributed to establishments with a capacity of 50 people and under in the following neighborhoods: Dorchester, Mattapan, Roxbury, and Hyde Park, where there is currently a lack of licenses. For example, the petition points out that out of the 1,432 liquor licenses in Boston, Mattapan holds only ten of them.

It is proposed that all liquor licenses in the City of Boston shall increase by at least 10% over a ten year period. These licenses are for on premise use only, and because they would be non-transferable, these licenses would be given back to the City of Boston if revoked or canceled, to grant an application with the same requirements.

WCVB5 Boston commented on the petition in an April 7 update, describing it as “a tool for addressing the city’s racial wealth gap”. Likewise, an April 17 Boston Globe article entitled, “Waiting for liquor license reform in Boston”, comments on the petition, stating that: “Reforming liquor license law isn’t ultimately about booze. It’s about economic opportunity”. The article argues that because liquor license holders tend to open establishments in wealthier parts of the city, the less wealthy neighborhoods are hurting. The article also calls out Boston’s state-imposed hard cap on restaurant liquor licenses as being “antiquated and stubborn…a vestige of a bygone time”.

On June 16th, 2022, a City Council Committee on Government Operations hearing was held regarding important matters for the City of Boston, including this home rule petition, which consists of two Dockets: Docket #0465 and #0435.

Docket #0465 is the Petition for a Special Law Regarding an Act Authorizing Additional Licenses for the Sale of Alcoholic Beverages to be Drunk on the Premises in Boston, with sponsors being Councilors Brian Worrell, Ruthzee Louijeune, and Ricardo Arroyo. Docket #0435 is the Petition for a Special Law Regarding An Act Authorizing the City of Boston to Grant Four Additional Licenses for the Sale of Alcoholic Beverages to be Drunk on the Specified Premises, with sponsors being Councilors Ruthzee Louijeune and Julia Mejia. If you were unable to attend the hearing, we’ve got you covered with an overview of the discussion to provide you with the most current updates.

A sobering May 19 article from the Independent Restaurant Coalition claims that at least 50% of restaurants could close after the senate does not pass funding for struggling restaurants. Sponsored by Senator Roger Wicker and Senator Ben Cardin, The Small Business COVID Relief Act hoped to replenish the Restaurant Revitalization Fund (RRF), which 90 senators voted to create last February, with $40 billion. However, in a 52 to 43 vote, the funding did not pass.

According to Erika Polmar, Executive Director of the Independent Restaurant Coalition, more than half of the 177,300 restaurants waiting for this grant will close within the next few months. “Local restaurants expected help and the Senate couldn’t finish the job”, according to Polmar. The report states that at least 90,000 restaurants and bars have closed since the beginning of the pandemic, which is when the Independent Restaurant Coalition originated.

In 2021 alone, nearly 300,000 restaurants applied for the Restaurant Revitalization Fund grants, but nearly 200,000 didn’t receive the funding. Here are some interesting statistics from the article:

– 42% of businesses that did not receive RRF grants are in danger of filing for or have filed for bankruptcy, compared to just 20% that received RRF grants.

– 28% of businesses that did not receive RRF grants have received or are anticipating receiving an eviction notice compared to just 10% that received RRF grants.

– Restaurant and bar owners who did not receive an RRF grant are taking on more personal debt. 41% of people that did not receive RRF reported taking out new personal loans to support their businesses since February of 2020. This is only true for 19% of businesses that received an RRF grant.