With summer now in full swing, many restaurant and liquor store owners are faced with the same question: what will this season look like for my business? Will people hop on a plane or into their cars to seek adventure far away from home, or will the rising costs of fuel, food, and nearly everything in between cause people to stay closer to home? Recent travel reports reveal that while many remain enthusiastic about travelling this summer, embracing a pandemic-free season, travel plans may look a little different this year due to continuing inflation concerns. Restaurants and liquor stores, like most other businesses, are also faced with the consequences of inflation, and if you are a business owner you know that keeping your hand on the pulse of who your customers will be this summer (and how long they will be staying) has never been more important.